Social Media and Digital Content Specialist

Position Purpose

The Social Media and Content Specialist is responsible for developing, executing, and managing SCH Academy's official social media accounts, as well as monitoring other SCH-related social media accounts. This individual will play a key role in telling the school's story, engaging with the community, and promoting the school's mission, values, and achievements across various digital platforms. This position starts January 5, 2026.

Essential Functions

Social Media Management:

• Develops and implements a comprehensive social media strategy to increase engagement, followers, and brand awareness across all school accounts (e.g., Facebook, Instagram, X, Threads, LinkedIn, YouTube).
• Creates and schedules a regular cadence of compelling content, including photos, videos, stories, and live broadcasts, that reflects the vibrancy of school life.
• Monitors main SCH social media channels, responds to comments and messages in a timely and professional manner, and manages community engagement.
• Tracks and analyzes social media metrics, providing regular reports to the Communications Director that utilize data to inform future strategies.
• Oversees content from student clubs and activities, ensuring that they adhere to social media policies and best practices.
• Stays current on emerging social media trends, tools, and best practices.
• Develops and executes strategies for responding to time-sensitive social media matters.

Content Creation:

• Generates original, high-quality photography and videography that highlights student achievements, classroom activities, school events, faculty spotlights, alumni success stories, and other needs as determined by the Director of Communications.
• Writes, edits, and proofreads compelling copy for social media posts, campaigns, and newsletters as needed.
• Supports creation of one-off webpages and various newsletters, including the SCHout, the school's schoolwide weekly newsletter, as well as alumni, athletic, and parent newsletters.
• Attends and posts about school events, programs, lectures, and activities on a regular basis.
• Collaborates with various school departments (admissions, athletics, arts, development, auxiliary programs) to source, track, monitor, and create relevant social media content.
• Maintains schoolwide brand standards and oversees account registration/style guide compliance.

Other duties as assigned by the Director of Communications or the Head of School.

Qualifications

• Bachelor's degree
• 3-5 years of professional experience in social media management, digital marketing, and content creation
• Proven experience managing business or organizational social media accounts (portfolio or examples required)
• Excellent written communication skills with a keen eye for detail and grammar
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Meta Business Suite)
• Experience with graphic design software (e.g., Canva, Adobe Creative Suite), plus video editing software
• Strong photography and videography skills
• Ability to work independently and collaboratively in a fast-paced environment
• A positive attitude, strong work ethic, and a genuine interest in Pre-K-12 education
• Strong writing and visual storytelling skills
• Deep understanding of social media trends and best practices
• Demonstrated sensitivity, knowledge, and understanding of the diverse backgrounds of community members with a continuous focus on healthy relationship building
• Demonstrated deep understanding of cultural competency skills and enthusiasm for issues of diversity, equity, inclusivity, and belonging

Physical Requirements and Work Environment

• Able to move around the office and other school environments
• Regularly use close and distance vision

Application Procedure

To be considered, candidates must upload a cover letter (please include links to portfolio, campaigns, or social media accounts you've managed), resume, and information for three professional references through our online platform.

Springside Chestnut Hill Academy is an Equal Opportunity Employer.

The School is committed to providing reasonable accommodations for qualified individuals with disabilities during the application process and in employment as required by law.